Review: The Guerrilla Guide for Entrepreneurs & the Rest of Us by Joseph Gulesserian
Practical strategy without the startup fluff.
Joseph Gulesserian cuts through buzzwords and bravado to focus on what actually works — offering a grounded guide shaped by experience, not hype.
🌟 Welcome, friends!
In a business world saturated with bold promises, viral frameworks, and overnight success stories, The Guerrilla Guide for Entrepreneurs & the Rest of Us takes a noticeably different approach. Joseph Gulesserian writes for readers who want clarity over catchphrases, emphasizing practical decision-making, long-term thinking, and the kind of lessons that come from lived experience rather than theory. This is a guide built for real careers and real businesses — not just startups chasing the next big idea.
👇 Keep scrolling for the giveaway.
📝 All About the Book
The Guerrilla Guide for Entrepreneurs & The Rest of Us By Joseph Gulesserian
Published by Brands Fifth Avenue Inc, Independently Published on December 2025
Genres: Adult Non-Fiction 18+, Business
Formats: Paperback
Pages: 518
Source: iRead Book ToursWe are all entrepreneurs, as we try to break away from the chains of normative expectations in this grand adventure we call life—where we strive to thrive, survive, find purpose, and make sense of all we can be.
The Guerrilla Guide for Entrepreneurs & The Rest of Us is an action-packed, high-octane playbook that delivers skills, insights, opportunities, and occasional wit. It takes the reader to a place where old-school grit and new-school AI reconcile! It is a place where Elon Musk meets Jack Ma and a Harvard MBA encounters the Streets.
You may be working in an organization, in management, a gig worker, running a business, or creating the next Nvidia. Either way, this book equips you with actionable know-how and skills that are nothing short of life-changing and saves the empowerment hype for the fictional section of the library.
Happy Hour is over, and the last patrons will be unceremoniously thrown out of the New Orleans bar to a street named Yesterday! Arguing with the future is like calling the cops to give out speeding tickets at the INDY 500. Scrolling for answers on TikTok or YouTube Shorts leads to a street called Empty.
The Guerrilla Guide for Entrepreneurs connects the past, confronts the present, and predicts the future before it happens.
It’s where glory meets tragedy—and it’s all here:
Does innovation actually pay?
Who are the 12 greatest entrepreneurs that changed civilization—and what can we learn from them?
How to master the art and science of sales, negotiation, financing, and brand-building
How to leverage AI for competitive advantage
How will AI reshape the employment market
Tales from the Streets...
What will the future of Tomorrow look like?In The Guerrilla Guide for Entrepreneurs, Gulesserian’s third book takes you through fascinating and indelible destinations filled with twists, turns, glory, and tragedy—culminating in a knowledge-packed read that delivers real, actionable results. With a blend of humour, insight, and sharp wit, he takes the gloves off for all 12 rounds and presents a truly unique perspective forged from his lifetime of entrepreneurial business and brand-building, along with his time as a business management professor.
This book not only enriches and charges the reader’s mind with hard-earned wisdom—it also stands as an essential reference for your personal library and a call to arms!
🛒 Where to Buy
If you're thinking about picking up this book, here is an easy options — plus a couple extras I love for organizing my desk.
📚Get the Book
🔍 Reader Extras: Recommended Tools for Focused Work & Smart Strategy
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✨ My Thoughts on The Guerrilla Guide for Entrepreneurs & The Rest of Us✨
What impressed me most about The Guerrilla Guide for Entrepreneurs & the Rest of Us is how refreshingly grounded it is. This is not a book built on buzzwords, exaggerated success stories, or the idea that everyone should quit their job and launch a startup tomorrow. Instead, Joseph Gulesserian focuses on practical thinking — the kind that applies just as much to career growth and leadership as it does to entrepreneurship.
The advice here feels earned. Gulesserian draws from real-world experience, and it shows in the way he frames risk, decision-making, and long-term planning. Rather than promising shortcuts, he emphasizes clarity, discipline, and understanding your own goals before chasing someone else’s definition of success. That alone sets this guide apart from many others in the genre.
I also appreciated how accessible the writing is. You do not need a business background, an MBA, or a tech startup in mind to benefit from this book. The concepts are explained clearly, without oversimplifying, and the tone stays encouraging rather than prescriptive. It feels like guidance offered by someone who has been in the trenches — not someone selling a system.
If I have one small critique, it is that readers looking for rigid formulas or step-by-step blueprints may find this approach more reflective than tactical. But for readers who value thoughtful strategy, realistic expectations, and advice that respects the complexity of real careers and businesses, that is a strength, not a weakness.
Overall, this is a smart, steady, and genuinely useful guide — one I would recommend to professionals, entrepreneurs, and anyone looking to make more intentional decisions about their work and direction.
⭐ Review at a Glance
| Category | Details |
|---|---|
| Genre | Business, Entrepreneurship, Career Development |
| Focus | Practical strategy, decision-making, long-term growth |
| Length | Moderate, accessible nonfiction |
| Content Rating | G |
| My Rating | ⭐⭐⭐⭐½ (4.5 out of 5) |
| Quick Take | A grounded, experience-driven guide that delivers clear, practical insight without hype or fluff. |
I received a copy of the book for the tour. This review represents my honest and unbiased opinion.
✍️ Author Guest Post: Does Innovation Pay?
Innovation is often celebrated as the ultimate advantage — but history tells a more complicated story. The ongoing battle between the innovator and the emulator has played out across industries for decades, and first to market does not always mean long-term success.
Consider the early automotive industry. Daimler-Benz pioneered practical internal combustion engines, but it was Henry Ford — a later entrant — who transformed transportation by making cars affordable through the modern assembly line. Similarly, Thomas Edison did not invent the light bulb, but he developed the first long-lasting commercial version, a breakthrough that fundamentally changed daily life. Innovation, in these cases, was as much about execution and scalability as invention.
Smartphones and Market Timing
The story repeats itself in the world of smartphones. IBM introduced the Simon in 1992, followed by the BlackBerry 850 in 1999. Yet between 2007 and 2020, BlackBerry lost its market leadership to Apple, Samsung, LG, and Huawei. Today, many Gen Z consumers would struggle to recall BlackBerry at all — a reminder that early leadership can be fleeting without adaptation.
Web Browsers: First Movers Rarely Finish First
The browser wars of the 1990s tell a similar tale. Early players included Web Nexus (1990), Netscape (1994), Microsoft Explorer (1995), Mosaic, Firefox, and IBM’s offerings. While Firefox remains from that era, today’s market leaders are Apple’s Safari and Google Chrome — both later entrants that refined and scaled existing ideas.
A Missed Opportunity: Xerox and the Graphical User Interface
Perhaps the most striking example of innovation without payoff is the graphical user interface. Xerox pioneered GUI technology at its Palo Alto Research Center in the early 1970s. However, executives remained focused on profits from photocopiers and failed to recognize the future value of what they had created.
As a result, the technology found its way to Steve Jobs and Bill Gates, leading to the Apple Macintosh in 1983 and Microsoft Windows in 1985. The Xerox Alto, demonstrated as early as 1972, already featured Ethernet networking, a mouse, laser printing, email, and a window-based interface — a glimpse of the future that Xerox ultimately gave away.
(For a fascinating look at this early technology, see the Xerox PARC demonstration of the Alto here.)
The Austin Mini and the Power of Emulation
The automotive industry offers another telling example. The Austin Mini Morris, launched in 1959 in response to fuel shortages following the Suez Canal crisis, was a revolutionary design. It became an icon of British culture and was later voted the second most influential car of the twentieth century, behind only the Ford Model T.
Yet when Honda launched the Civic in 1972, it studied the Mini closely — and improved upon it. By offering lower cost and greater reliability during the oil shocks of the 1970s, Honda (along with Toyota and Datsun) rapidly captured North American and Western European markets. Emulation, combined with refinement and timing, proved decisive.
Innovation vs. Emulation
Innovation and emulation are envious first cousins, each capable of success — or failure. History offers no clear winner. First movers may enjoy early recognition and monopoly profits, but long-term success often belongs to those who adapt, refine, and execute better.
In The Guerrilla Guide for Entrepreneurs & the Rest of Us, I dedicate a full chapter to this question, drawing on commercial history to explore what innovation really pays — and when it does not.
🖋️ Meet the Author: Joseph Gulesserian
About Joseph Gulesserian
Joseph Gulesserian is a seasoned entrepreneur, brand strategist, and former business management professor who taught corporate finance, statistics and marketing at the post graduate level. With over 30 years of real-world experience he has launched companies, created consumer brands from scratch, and helped others grow theirs by uniquely blending street-smart strategy, business school training and hands on know-how.
He is also the author of the bold and prophetic The Practical MBA on Economics—a no-nonsense, eye-opening look at how the global economy really works, why fiat money is eroding your wealth, what you can do about it, while providing a looking glass into the future.
Known for blending humor, wit, irreverence, and actionable insight, Joe writes for entrepreneurs, career-minded professionals, and anyone ready to thrive in a world of seismic disruption.
He believes business is not just for boardrooms—it’s a survival skill. The Guerrilla Guide for Entrepreneurs is his call to arms.
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✍️ Closing Notes
My thanks to iRead Book Tours for the opportunity to be part of this tour, and to Joseph Gulesserian for a thoughtful, grounded guide. The Guerrilla Guide for Entrepreneurs & the Rest of Us offers a refreshingly practical perspective for readers navigating careers, business, or entrepreneurial paths in a constantly changing landscape.
📌 Quick Book Tour Recap:
Book Title: The Guerrilla Guide For Entrepreneurs & The Rest of Us by Joseph Gulesserian
Category: Adult Non-Fiction (18+), 518 pages
Genre: Non-Fiction Business Economics History
Publisher: Brands Fifth Avenue Inc
Release date: Dec 2025
Tour dates: Jan 6 to Jan 26, 2026
Content Rating: G rating is because it is a business book - but would appeal to adults.
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Thank you for the kind review, Gina- most appreciated, have a nice day Thanks Joe
Looks like a good book.
Sounds like a fantastic resource.
This looks like a great read. Thanks for sharing.